While online dating isn’t a new approach for meeting new people and building relations, it is on the special rise in 2021. Mobile dating apps and websites continue to evolve to satisfy the growing users’ preferences for convenience, safety, and effectiveness of dating online. In our recent posts, we have dwelled on the ways to build a mobile app like Tinder or Bumble, and in this article, let’s discuss how to make an online dating website.
How to start your own dating site? Here is our life-proven strategy you can take advantage of.
Indeed, coming up with a potentially winning idea is the most difficult task if you want to create a successful dating website. There are a lot of competing solutions on the market, so you have to invent something new to stand out. If you have no initial idea but have a strong intent to create a dating website, get started with market research.
Analyze the most popular websites, and pay special attention to those web platforms that are pretty successful even without a mobile app, for example, Elite Singles and Adult Friend Finder.
Little hint! They are successful since they help the users with a specific need and/or a specific preference, unlike Tinder and Bumble for example, where users may have many goals they like.
Indeed, the list of the features we have shared above is pretty enough to come up with the first version of a Minimum Viable Product. But don’t forget to add something unique to find out the users’ feedback on their overall impression and the way you intend to solve their specific problem.
As for the branding and design, the first shouldn’t necessarily be about love, and the second doesn’t have to be pink. Your branding and design is an opportunity to stand out so develop such a brand identity that perfectly matches your project’s goal, your users’ values and will be easily recognizable.
Your first UI prototype shouldn’t be too complex or detailed. Instead, it should clearly show the location of all the necessary design and UI elements, and reflect the color scheme (or several ones to finally choose the best option). Create a prototype for the main page and several essential pages (user profile and instant chat) to get the first idea of how things should work on your website. You can create a website map in Miro and suggest several design ideas in Figma even if you have no technical skills – everything is pretty intuitive in these apps.
As for the choice of technologies, it can be the first essential challenge you may face during your project development. There are a lot of advanced tools for modern web app development but not all of them would be equally effective for your project. At this step, it makes sense to get in touch with a development vendor and ask for advice.
Our practical experience suggests that there are several technologies potentially suitable for online dating website development.
How much do dating websites make? The revenue you can get from your project largely depends on whether you have followed the steps above right and on the business model you choose for your online dating website. There are several monetization strategies to choose from.
Mixed model. You guessed it right. The mixed business model implies using several approaches from the list above. Ideally, it should be your business growth strategy – the more revenue streams your website will generate, the better.
The online dating market is pretty competitive. It hosts a lot of globally known and popular solutions, so it would be better to think over your marketing strategy in advance. Below are some effective ideas:
This is one of the most important stages of online dating website development since it allows you to find out what do users actually think of your app and what experiences do they get with it. To unlock as many user-generated insights as possible, consider using advanced tools for feedback generation and analysis, for example, Hotjar for tracking user behavior patterns and Survey Monkey to find out their opinion and improvement suggestions.
Taking your users’ wishes, suggestions, and behavioral insights into account, empower your website with additional, more advanced tools. For example, you can add a video call feature, or let the users create events and invite each other. Still, make sure to focus on the MVP testing results.
Transforming your website into a mobile app can be the next stage of your online dating business evolution. To facilitate this task, be attentive to technology choice at the very beginning. For example, using React Native allows you to transform a website into an app at a lower cost.
How much do dating websites cost? As always the final cost of your dating website largely depends on your approach to its development. There are two basic strategies you can follow.
In this case, you need some technical expertise, little creativity, and not too large investments. For example, you can create a dating website using a WordPress theme and pay for the theme itself, domain, hosting, and most likely, branded elements design. Such a strategy can cost up to a few thousand dollars, still, it has its limitations.
Self-made websites usually lack customization, a well-developed user journey, advanced and attention-grabbing designs, plus they can be lame technically, especially if you have almost to no coding skills. The last point may also affect your SEO opportunities which are important for dating website promotion. Still, this idea can be not bad for those startups with a limited budget – just to test the feasibility of the idea.
But if you want to create a full-fledged dating website, you need to foresee a lot of technical specifics, develop the necessary functionality and carefully analyse the market to tailor your future solution to the users’ expectations. To do it right, you need a team of Business Analysts, front and backend developers, designers, testers and marketers.
While this option is pricier (the custom online dating website may cost up to $30,000 for its MVP version), it opens up more business opportunities compared to the first strategy. The most important business benefit is the opportunity to realize your idea right in the way you have invented it while overcoming the limitation and technical lameness of CMS systems and website builders.
Developing your online dating website in a custom way is also the opportunity to access top programming expertise and let the tech-savvy specialist create a platform using advanced technologies, perfectly tailored to your project specifics. For example, we, at Binerals, consider online dating and social media website development our core expertise. Combining the knowledge, skills, and best practices from both industries, we will be able to create such a dating website that will actually stand out.
How to start my own dating site? You are at the right place to get started with it. Indeed, there are two keys to success in online dating website development – an innovative idea and strong technical expertise to realize it. Our tech team can help you with your business analysis, idea validation, and building your online dating platform from scratch.