Looking to make serious moves in affiliate marketing, ad tech, fintech, or the adult industry in 2025? Then you’ve probably heard of TES – also known as The European Summit. This international conference series is one of the biggest gatherings in the performance marketing world, and TES 2025 promises to be its most impactful year yet.
At Binerals, we help affiliate-driven companies scale with custom development, integrations, MVP builds, and dedicated engineering teams. If you’re heading to TES Prague or TES Seville in 2025, let’s connect.
Let’s break down what TES is, why it matters, how much it costs to attend, and what to expect from this year’s lineup.
What Is TES?
TES, short for The European Summit, is a leading affiliate marketing convention that draws thousands of professionals from all over the world. It was launched in 2009 and has since become a cornerstone of the affiliate ecosystem – especially for companies working in high-growth or high-risk verticals like dating, adult content, media buying, iGaming, crypto, and fintech.
Still wondering what’s TES? Think of it as the European version of Affiliate World or ASW, but with a deeper focus on the adult and fintech verticals – and a lot more room for meaningful networking and deal-making.
Where and When is TES 2025 Happening?
There are two key TES 2025 events:
- TES Prague 2025 – March 1-4, 2025
- TES Seville 2025 – September 2025 (dates TBA)
Both events are hosted in luxury venues with dedicated exhibition areas, business lounges, and networking spaces – designed for both structured meetings and spontaneous collaborations.
TES Prague 2025
Venue: Vienna House by Wyndham Diplomat Prague
The Vienna House Diplomat is a 4-star business hotel located in the Dejvice district, close to Prague’s historic center and well-connected by metro and tram. The venue is just a 20-minute drive from Václav Havel Airport.
Key features of the venue include:
- Large, fully equipped conference halls
- Dedicated areas for exhibitions and product demos
- Rooftop restaurant and city views
- Indoor lounges for private meetings
- Outdoor terrace for informal networking
The surrounding area offers a wide range of hotels, cafés, and transport options, while the city itself is known for its walkability, rich history, and thriving food and nightlife scene.
TES Prague 2025
Venue: To be confirmed (previous events hosted at Barceló Renacimiento, Meliá Lebreros, and similar venues)
Seville is the capital of Andalusia in southern Spain – a city with strong MICE infrastructure, Mediterranean climate, and elegant business-class hotels. Past TES events have taken place in high-end 4- and 5-star properties with capacity for 500-1000 guests.
- Venue features typically include:
- Spacious conference centers with natural light
- Exhibition halls and branded booth areas
- Poolside bars, garden terraces, and rooftop spaces
- Private VIP lounges for 1-on-1 meetings
- On-site restaurants and high-end catering
Seville is connected to Madrid and Barcelona by high-speed AVE trains and has direct flights to many European cities. September temperatures average around 25°C, making it ideal for outdoor networking, evening events, and relaxed daytime sessions.
Advanced Features
- Scheduled delivery. Scheduled delivery makes a lot of sense when paired with data analysis. For example, you can schedule a sending when the open rate becomes as high as possible. That’s why entertainment and hospitality companies share their promos during weekends
- Personalized messages. The opportunity to personalize messages and develop promo offers based on the user’s previous behavior and purchase is another way to streamline sales and keep your customers highly engaged.
- Attachments. Sending attachments like GIFs and other visuals is another way to improve SMS engagement, so this feature makes sense as a part of an advanced set.
- SMS marketing campaigns management. Managing the whole campaign using bulk SMS services is another advanced feature the companies are likely to appreciate.
- Advanced reporting. SMS marketing campaigns management makes even more sense when there is an opportunity to instantly track the core metrics of success, like open rate, click-through, and conversion rate. User behavior data analysis and insights extraction with the help of AI is one more advanced reporting feature to think about.
How Much Does TES Cost?
TES offers tiered pricing depending on your role:
Early registration is encouraged – not only to save money but also because passes often sell out.
And don’t forget, if you’re planning to speak at TES, you can submit a proposal through the TES speaker submission form on their website.
What Makes TES Different from Other Conferences?
TES is known for being highly targeted and value-driven. Attendees don’t just come for panels – they come to make deals, form partnerships, and solve real business problems.
At past events, the conference featured:
- Over 1,500 attendees from 80+ countries
- 100+ booths from industry leaders and rising stars
- Dedicated speed networking sessions
- A vibrant nightlife & afterparty scene
- Business lounges for private conversations
Whether you’re an established player or launching a new project, TES offers the kind of face-to-face access that’s rare in today’s digital-first world.
What Do Attendees Say?
Here’s what people are saying about previous TES events:
“TES is where I close 3 months’ worth of deals in 3 days.”
– Lena S., Head of Growth, AdTech startup
“The best-run adult industry conference in Europe – bar none. The structure, quality of people, and diversity of sessions is unmatched.”
– Marc T., VP Sales, Payment Platform
“The speaker sessions are solid, but the real gold is in the meetings and hallway conversations. TES is for serious builders.”
– Samir K., Founder, Dating App
Who Are the Top Speakers at TES 2025?
While the official TES 2025 speaker list is still being finalized, here’s what you can expect based on previous years’ lineups. These industry leaders bring proven experience across affiliate marketing, fintech, payments, and high-risk verticals:
Sarah Benedetto (CSPAffiliation)
With over a decade in affiliate strategy and campaign optimization, Sarah Benedetto has been instrumental in growing CSPAffiliation into a global affiliate-focused agency. She’s known for her data-driven approach to audience targeting and performance marketing. Though multiple professionals share this name on LinkedIn, you’ll find her under profiles involved in digital marketing and performance strategy.
Claudius Decker (DC OneNet)
A veteran in programmatic media buying, Claudius Decker has driven ad-tech innovation at DC OneNet, especially in optimizing RTB campaigns and scaling digital ad spend. He regularly leads sessions on audience segmentation and GDPR-compliant targeting strategies. While detailed public profiles are limited, his thought leadership is consistent across conference speaker panels and industry interviews.
Antonia Foda (Hermes)
As a logistics and data operations lead at Hermes, Antonia Foda specializes in connecting e-commerce platforms with agile supply and delivery models. She frequently speaks on data-driven logistics, customer experience optimization, and scaling operations in cross-border commerce environments.
Damien Kittler (Optimize Recharge)
Damien Kittler heads payments integration and fraud mitigation at Optimize Recharge. His experience includes architecting high-throughput payment flows and minimizing chargebacks through predictive analytics. He’s recognized for deep insights into payment solutions tailored for subscription and high-risk industries.
Executives from Leading Brands
Previous TES events have featured speakers and executives from:
- Stripchat – leaders on webcam monetization and fan engagement
- TrafficJunky – experts in display inventory and affiliate ad networks
- ExoClick – sessions focused on ad formats like pop-under and native
- CrakRevenue – performance marketing across dating and adult verticals
- JuicyAds – practitioners of adult media buying and brand-safe ad strategy
- Dating.com – growth product leaders in international dating platforms
These companies typically send high-level product, sales, or marketing executives to share use cases, vertical trends, and monetization best practices.
Why Their Expertise Matters at TES
- Affiliate Strategy & Growth – Sarah Benedetto’s frameworks help affiliates scale through smart targeting and funnel optimization.
- Programmatic Media Buying – Claudius Decker offers lessons on sophisticated DSP-based campaigns and premium inventory access.
- Data & Logistics in E-Commerce – Antonia Foda’s experience is critical for platform operators looking to integrate tech with global supply chains.
- Payments & Fraud Prevention – Damien Kittler shares best practices in chargeback management and secure checkout flows.
The conference typically covers hot topics like:
- Leveraging AI for affiliate marketing
- New compliance regulations in Europe
- Scaling adult membership platforms
- Crypto and alt-payments for high-risk sectors
- Creator monetization tools and fan platforms
Who Should Attend TES?
TES is perfect for:
- Affiliate marketers
- Ad networks & media buyers
- Founders of SaaS tools & platforms
- Fintech innovators and payment providers
- Adult industry entrepreneurs
- Agencies, consultants, and technical partners
If you’re building something in a high-growth or performance-driven industry – TES is where you’ll meet your next partners, clients, or investors.
Why Binerals Is Going to TES
At Binerals, we work with startups, agencies, and affiliate platforms to deliver:
- Custom tracking and reporting tools
- CRM platforms tailored to affiliate workflows
- Scalable backend development for high-volume products
- API integrations (KYC, payments, content delivery, etc.)
- MVP and prototyping for SaaS ideas in the adult and creator economy
TES gives us a chance to meet teams that are building fast – and need reliable devs to get their products to market quicker and with fewer bottlenecks.
If that’s you, let’s talk in Prague or Seville
If you’re building something in a high-growth or performance-driven industry – TES is where you’ll meet your next partners, clients, or investors.
Final Thoughts: Is TES Worth It?
If you’re asking yourself whether to attend TES 2025, here’s your answer: Yes – if you’re serious about growth.
TES is not a hype-fest. It’s a well-run, professional environment packed with smart people, new tech, and real revenue opportunities.
Whether you’re in affiliate marketing, event management, adult content, or fintech, TES offers exactly what conferences should: valuable conversations, actionable insights, and serious business outcomes.
