While 88% of all online reviews come from four leading websites, there is still free room for new and promising social projects of this type. The matter is that people love sharing their experiences (especially negative) and 70% of online shoppers read up to six independent reviews before making a purchasing decision.
So, how can you create your own review website and compete with globally leading platforms? This article suggests a review website development strategy along with some insightful ideas to create a competitive edge.
The main idea of review websites is more than simple – these are the platforms that allow the buyers and customers to share their experiences and impressions of products and services they recently purchased and ordered. But despite the simple idea behind it, review websites have long become powerful marketing tools that are equally beneficial for both companies and customers.
Below are just some of their advantages.
While review websites are free for users eager to share their feedback, there are several opportunities to monetize such projects. Below are the most viable business models for a review application.
So, let’s find out how to create a review website following the LEAN development methodology and staying agile.
Before starting a review website, the first thing is to decide on its type. Below are the ones to choose from.
Websites for which reviews are not the primary business. Reviews aren’t a primary business for Google, however, most users searching for a local business pay attention to them.
The next step to create a review website is to decide on a niche. The choice of possible ones is pretty large, so below are just some of the ideas.
Entertainment reviews. This is also a pretty wide niche that can cover the websites with online games, movies, dating services, events reviews and so on.
The choice of a business model directly depends on the niche you choose to build a review website for. For example, monetizing a product reviews website with affiliate marketing makes the most sense. This strategy can also work for an expert blog with a product review section. An entertainment reviews website can easily be monetized with the help of advertising, while the platform reviewing on-demand services requires following a mixed tactic.
Below are the must-have features to create review website MVP and get started with gathering user feedback.
After we have discovered how to start a review website, let’s find out how to make it competitive and trusted by users. Below are some simple yet effective tips.
So, let’s proceed with the technical side of the question. How to make a review website when the choice of technologies, tools and frameworks is so diverse? Consider some of the intuitive options below.
So, creating a review website can be a promising idea for a startup but you have to think over your value proposition carefully, keeping market trends and user expectations in mind. Also, consider hiring Ukrainian developers for startups to access top tech expertise and build your project at a reasonable cost.