Dating applications are perfect tools to make money from. They are trendy, popular, easy to use, smart enough but most importantly, they satisfy some of the essential pain points relevant to the human – the desire for love, friendship, support, acceptance, and commitment. Dating applications and websites are also on the rise in the background of a recent pandemic that limited the usual opportunities to meet somebody in real life.
How much money do dating apps make and how to earn from a dating website? Let’s review the business models the most popular dating solutions follow, take a look at online dating app revenue statistics and proceed with choosing the right monetization strategy for your online dating project.
How do free dating sites make money? We have already dwelled on how to create a dating website, and in fact, nothing is free, especially in such a lucrative niche as personal relations. So, the online dating websites that seem to be free or can be partially available for free are still monetized, according to any of the business models below.
Charging users a subscription fee is another popular tactic on how do online dating sites make money. It is also perfectly compatible with the previous one so that novice users can use the app for free but with ads, and those who already appreciated the features of the app, can buy a subscription package.
The advantage of this approach is that you can customize the subscription packages depending on the users’ necessities, providing them with more or less value for a reasonable fee. As a rule, the users also have a free trial period to find out how the application works for their goals, and then, pay for proceeding with it.
This dating app revenue model means allowing the users to use the basic set of the features for free but more advanced and more effective functions should be paid for. This monetization strategy has a lot in common with the subscription approach. The difference is that in the case of freemium the app can be available for free for as long as the user needs it when the subscription business model allows for using the app for free only during the trial period.
A credit system means the users have to buy some credits or in-app currency to perform certain actions within the app. This business model is typical for the “mail order brides” platforms.
Quick fact! Mail order brides is the approach that roots back to the very beginning of online dating as such. There were specialized platforms that required men to pay for the opportunity to write to the women they like, charging some amount of credits for each letter.
To date, some classical online dating websites, especially those offering to meet a marriage partner from abroad, follow this system as well.
This business model is clear from its name. According to this tactic, the users have to pay for something valuable they can get within the app, for example, virtual gifts like flowers or teddy bears. Most often, this approach is combined with the previous one.
As the name suggests, a mixed business model implies combining the features of some monetization tactics into a holistic strategy. For example, advertising can be combined with subscriptions to block it, credit systems can be mixed with in-app purchases, or there can be a personalized and separate monetization strategy for certain groups of users. As for the latter, sometimes men are required to pay while women can use the app for free. As a rule, a mixed business model allows for achieving the highest online dating sites revenue.
How do dating apps monetize their software? Let’s find it out, researching the examples of the market-leading solutions.
Let’s find out how much do dating websites make by reviewing recent statistics and research.
Online Dating Market Statistics
Online Dating Success Statistics
Dating Apps Popularity Facts
Tinder and Badoo were among the apps the users subscribed to the most frequently during the lockdown.
In addition to helping people with their current relationship issues, the core goal of creating dating sites is to make money. So, you have to be smart with the monetization strategy you choose to drive profits and constantly attract new users. Here is how to choose the right tactic for your project.
Creating an online dating website or mobile app is a pretty winning idea in 2022. The market for these apps is projected to grow, while more and more users become ready to give this opportunity a try. However, even despite the popularity of online dating software, creating a technically-powerful solution is still the most important task.
Our development company would be happy to support you with an online dating solution creation, following the best industry practices along with the Agile approach in mind.
Get in touch with us now for more help!