Tech & Trends24 Apr 2023
15 min read

Key Real Estate Technology Trends 2023 And What PropTech Is About

The real estate industry is rapidly evolving, and technology is at the forefront of this change. As we already reached 2023, several key technology trends are expected to shape the industry and transform how we buy, sell, rent, and manage properties. These trends are collectively known as PropTech, which refers to using technology to innovate and streamline various aspects of the real estate industry.


This article will explore the future of real estate technology and key PropTech trends expected to dominate the real estate landscape in 2023. From virtual and augmented reality to blockchain-based solutions and AI-powered tools, we will examine how technology disrupts traditional real estate processes and creates new opportunities for investors, developers, brokers, and property managers.


We will also look at how PropTech is revolutionizing how we think about property ownership and management, from co-living and co-working spaces to smart homes and sustainable buildings. By the end of this article, you will have a deeper understanding of the key PropTech trends to watch out for in 2023 and beyond and how they will impact the real estate industry.

What Is PropTech?

PropTech, short for Property Technology, refers to the use of technology in the real estate industry. It encompasses a wide range of technological solutions, including but not limited to online property listings, virtual tours, property management software, and intelligent home systems. 


PropTech aims to increase the real estate market’s efficiency, transparency, and convenience. With the rise of digitalization, PropTech has become an increasingly important aspect of the industry, with many companies investing in innovative solutions to improve property buying, selling, and management.

According to Future Market Insights, the PropTech market is expected to grow from US$ 18.2 billion in 2022 to US$ 86.5 billion in 2032.

Benefits of PropTech

How does PropTech contribute to improving and advancing real estate processes? First, let’s look at some of the technology’s key advantages.

Improved Efficiency

PropTech automates many procedures that previously required manual work, such as data entry, record keeping, and communication. As a result, it helps reduce errors and save time, making real estate transactions and management more efficient.

Enhanced Customer Experience

It provides a better customer experience using tools such as virtual property tours, online property listings, and digital tenant applications, making it easier for buyers, renters, and tenants to find and access properties.

Increased Transparency

With PropTech, you will obtain greater transparency by providing real-time access to property data and market trends, making it easier for buyers, sellers, and investors to make informed decisions.


You can reduce costs through automation and optimization of various processes, such as energy management, maintenance, and rent collection.

Improved Decision-making Process

Property technology provides valuable insights through data analytics and predictive modeling, enabling real estate professionals to make more informed and data-driven decisions.

Higher Security

Modern technologies like blockchain can provide greater security and transparency for property transactions, reducing the risk of fraud and errors.


PropTech can improve sustainability in real estate through energy management and other green initiatives, reducing carbon footprints and operating costs.

Improved Collaboration

It enables collaboration between various stakeholders in the real estate industry, such as landlords, tenants, brokers, and property managers, enhancing communication and efficiency.


You will get greater flexibility in real estate by offering virtual workspace options, enabling remote work, and making it easier to manage short-term rentals and co-working spaces.


PropTech drives innovation in the real estate industry, creating new business models, products, and services that enable better customer experience and business performance.

Are you looking for a development team to work with? Binerals will help you with your app or website.

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Top 13 Technology Trends In Real Estate With Examples

Ok, what about the hottest tech trends in the real estate world? Let’s check them out together and see their examples.

Increased Used Of Artificial Intelligence 

Artificial Intelligence (AI) is transforming the real estate industry, offering advanced tools and technologies that improve real estate transactions.

AI-powered tools will provide customers with more personalized and efficient services. For example, chatbots will be used to answer customer inquiries in real time. Real estate companies such as Zillow and Redfin use AI-powered chatbots to answer customer inquiries, provide property recommendations, and schedule appointments. These chatbots use natural language processing (NLP) to understand and respond to real-time customer queries.

AI will also predict market trends and provide customized recommendations to real estate investors using predictive analytics. For example, companies like ATTOM Data Solutions and HouseCanary use AI-powered predictive analytics to provide insights into real estate market trends, property values, and investment opportunities. These algorithms analyze large amounts of data to identify patterns and predict future market trends. 

Real estate companies use AI to personalize customer experiences by analyzing large amounts of customer behavior, preferences, and purchase history. So companies can offer customized recommendations and tailored services to each customer, leading to better customer satisfaction and loyalty.

AI algorithms can analyze various data points, including property location, features, and historical transaction data, to provide accurate and fast property valuations. This can help real estate agents, and investors make informed decisions about buying or selling properties.

VR and AR

VR and AR are one of the most significant commercial real estate technology trends. Virtual and augmented reality will create immersive experiences for potential buyers and renters, allowing them to view properties remotely. Companies like Matterport already offer immersive 3D virtual tours of properties, while others like HoloBuilder and Immersive Design Studios provide augmented reality solutions for real estate agents and developers.

Furthermore, AR technologies allow potential buyers and renters to visualize how a property would look with different design choices. For example, an AR app could let a user see how a room would look with varying colors of paint or furniture arrangements.

AR technologies are being used to provide location-based information about properties. For example, an AR app could provide information about nearby schools, restaurants, and other amenities as a potential buyer or renter walks through a neighborhood. One example of an AR location-based app for real estate is’s Street Peek feature. This feature uses AR technology to inform potential buyers about properties they are interested in as they walk through a neighborhood.

Using the app, users can simply point their smartphone camera at a property they are interested in. The app will display information about the property, including the asking price, the number of bedrooms and bathrooms, and other vital details. The app also provides information about the neighborhood, including nearby schools, restaurants, and other amenities.

We recommend you get acquainted with our article on how to build a location-based app. It will provide more detailed information. 


Blockchain technology will streamline real estate transactions and provide a more secure and transparent system for property ownership. Companies like Propy and Blocksquare already use blockchain to facilitate real estate transactions, while others like Ubitquity and Velox.RE are using it to create secure property ownership records.

In addition, blockchain technology allows for the creation of smart contracts, self-executing contracts with the terms of the agreement between buyer and seller being directly written into lines of code. Smart contracts can help reduce the time and cost of property transactions while ensuring greater transparency and security. For example, Propy is a real estate platform that uses blockchain technology to streamline property transactions. Their platform includes an innovative contract feature that automates the process of transferring property ownership, reducing the time and cost of the transaction.

Blockchain allows the creation of a secure and decentralized identity verification system. This can help streamline the property transaction process by reducing the need for manual identity checks and document verification. 

The Internet of Things

IoT is another significant player in our list of real estate and technology trends. IoT devices contribute to creating smart homes, allowing homeowners to control various aspects of their homes through mobile devices or voice assistants. Smart thermostats, lighting, and security systems are just a few examples of IoT devices already used in homes and offices. 

An excellent existing example is Cisco Connected Workplace. 

Cisco’s Connected Workplace is an intelligent office space that uses IoT technology to enhance the occupant experience. The space is equipped with sensors that monitor factors such as temperature, lighting, and noise levels and adjust them according to the preferences of individual occupants. The system also provides wayfinding information and allows employees to book meeting rooms and desk space using a mobile app.

IoT sensors can monitor equipment such as HVAC (Heating, Ventilation, and Air Conditioning) systems, elevators, and plumbing, detecting and predicting maintenance issues before they occur. It helps reduce downtime and repair costs. Control Tower in London is a good example. The Control Tower is a smart office building that uses IoT sensors to monitor and manage energy usage. The building has more than 2,000 sensors that monitor temperature, humidity, and occupancy levels. This data helps adjust heating, cooling, and lighting systems, reducing energy consumption by up to 40%.

In addition, IoT can enhance building security by monitoring access points, detecting intruders, and alerting security personnel. 

Cloud Computing

Cloud computing is a technology that allows users to access computing resources, such as storage and processing power, over the internet. In the real estate industry, cloud computing allows for storing and managing large amounts of data, collaborating with stakeholders, and accessing software applications.

Cloud computing can keep and share real estate data securely and efficiently. Real estate companies like Zillow and Redfin already use cloud computing to store and analyze vast amounts of data.

Cloud-based property management software allows property managers to store and access information about their properties, tenants, and financials from anywhere with an internet connection. Examples of cloud-based property management software include AppFolio, Yardi, and Buildium.

Lead Generation and Engagement Automation

Lead generation and engagement automation are increasingly important in the real estate industry as agents and brokers compete to reach potential buyers and sellers. 

Real estate agents and brokers use digital marketing tools to reach potential clients online. It includes targeted advertising on social media platforms like Facebook and LinkedIn and search engine marketing (SEM) and search engine optimization (SEO) strategies to improve their online visibility.

Email marketing will remain an effective way to engage with potential clients, providing targeted content and personalized communications based on lead behavior and interests.

Customer relationship management (CRM) systems help real estate specialists manage leads and automate follow-up communications. These systems can also track lead behavior and preferences, providing agents valuable insights into their prospects.


UAV stands for an unmanned aerial vehicle, or drone, which is more commonly used. Drones will be used for aerial surveys and inspections of properties, allowing for a more comprehensive view of the property. Companies like DroneBase already offer drone photography and videography services for real estate listings.

Drones can also inspect roofs, facades, and other parts of a property that are difficult to access. They can help real estate agents and property managers identify potential issues and make more informed decisions about property maintenance. 

Furthermore, drones equipped with LIDAR (Light Detection and Ranging) sensors can create 3D maps of properties, which can help plan renovations or additions.

Mobile Apps

Mobile apps will provide customers with a more convenient and streamlined experience, allowing them to search for properties, schedule appointments, and make payments. Companies like Zillow, Redfin, and Trulia all have mobile apps that offer various features to home buyers and sellers.

In fact, mobile apps, and software, on the whole, are the basis of all trends since software makes PropTech available. Binerals is an expert in cross-platform and native app development, so we are always glad to make your project real. Also, feel free to read an article on how to hire software developers in Ukraine.

Real estate mobile apps allow users to search for properties based on their location, price range, and other criteria. These apps can provide users with information about available properties, including photos, videos, and virtual tours. Some real estate mobile apps also include mortgage calculators that can help buyers estimate their monthly mortgage payments based on the property price, down payment, and other factors.

Real estate agents can use mobile apps for marketing their services and properties by creating virtual tours, sharing property listings on social media, and sending push notifications to potential buyers.

Big Data

If we speak about technology real estate trends, we must recognize Big Data. Big Data is increasingly essential in the real estate industry. Big Data analytics will provide insights into market trends and customer behavior. Companies like ATTOM Data Solutions and CoreLogic already offer data analytics services to real estate professionals.

Real estate companies use Big Data to analyze market trends and make more informed decisions about pricing, property development, and investment opportunities.

Big Data can analyze historical property sales data, tax assessments, and other data sources to value a property based on various factors accurately.

Overall, Big Data offers a powerful tool for real estate companies to make more informed decisions and improve the customer experience. As the amount of available data grows, Big Data will likely become an even more integral part of the real estate industry.


Robotics technology will automate various aspects of the construction process, allowing for faster and more efficient building. For example, the Hadrian X robot from Fastbrick Robotics can lay 1,000 bricks per hour.

Robotics can also be used for maintenance and repair tasks like cleaning, painting, and window washing. It will help improve efficiency and reduce the risk of accidents.

Robots serve well for security purposes, such as patrolling property and detecting intruders or suspicious activity. This can help improve safety and reduce the need for human security personnel.

Real estate becomes greener

Green technology will create more sustainable and energy-efficient buildings. Solar panels, geothermal heating and cooling systems, and green roofs are a few examples of green technology that can be used in real estate.

Real estate developers are also using sustainable materials in construction, such as bamboo, recycled steel, and reclaimed wood. This can reduce the construction’s environmental impact and improve the building’s sustainability.

Green technology can also conserve real estate water through low-flow toilets, rainwater harvesting, and greywater recycling systems.

Digital Twins

Digital twins are virtual replicas of physical buildings created using data from sensors, cameras, and other sources. Digital twins can help architects and builders to design and construct buildings more efficiently by simulating different scenarios and testing the impact of changes before they are implemented in the physical world.

As online information becomes more readily available, prospective buyers can explore properties through 3D digital models and predictive environmental analysis. These applications can predict the building’s ability to withstand natural disasters and inform maintenance companies about current and potential damage. Additionally, digital twins can aid in construction safety and resource allocation, preventing building collapse.

Wrapping Up

Property technologies make your business more efficient and straightforward. Besides, if you follow modern real estate technology trends, you take your business to a new level and become more competitive. Digital transformation is vital today since it revolutionizes your business, and you won’t succeed if you don’t follow it. 

Binerals has a great experience in software development of any complexity, so our task is to help you obtain new achievements with up-to-date real estate software. If you have any questions, don’t hesitate to contact us. 

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