Snapchat makes money via digital advertising, and the Discover feature we have mentioned above is the one that helps brands reach out to the target audiences. Despite its huge reach and the striking popularity of the app, the opportunities of Snapchat for business are pretty affordable – the brand can get started by running paid ads for $5 a day, so both globally-recognized and local companies are making use of Snapchat marketing.
While Snapchat is often viewed as a “for teens-only” app, the brands that run marketing campaigns on this platform are more than mature – Akura, Wall Street Journal, and Amazon are among them.
As for the latter, Snapchat is a perfect social media for eCommerce, especially when targeting the younger target audience. Its behavior patterns help the companies boost awareness at no additional cost – 35% of users send snaps to their friends when browsing the products and making the purchasing decisions, thereby expanding the ad’s reach organically.
Take one more look at all these apps, analyze their target audiences one more time and look for the ways to combine either the most winning or lacking features into a single solution.
Pay more attention to the opportunities machine learning and augmented reality open up. Leveraging these technologies will undoubtedly grow the development cost, however, the value-adding potential of ML and AR is likely to pay your investment off.
This tool allows you to create surveys and questionnaires that you can use in a focus group to gather their opinion about your ideas, the planned features of a future app, and the ones the focus group lacks or is disappointed with. Make sure to ask them as many meaningful questions as possible since the insights you can get after analyzing the answers can completely change the development course and prevent you from making expensive mistakes.
In our recent article, we have shared how to make a Tinder-style app, so some of the practices can be reused for Snapchat-like app design as well. For example, you are welcome to follow the design thinking paradigm which stands for the necessity to always keep the needs of your users in mind, suggest the ways to solve these needs as effectively as possible with the help of your app, get the users’ feedback and be always ready for further improvements.
From a practical standpoint, at this stage, you have to create the sketches of the main screens and find ways to embed the core functionality as conveniently for the users as possible. What’s more, the first sketches can be created using a pen and paper.
At this stage, you also have to decide on the platform and tech set to create your MVP with. When it comes to social media development, the wisest strategy is to create an MVP using cross-platform development tools. Creating a cross-platform solution is much faster, easier, and cheaper compared to developing a native one, which makes this development tactic perfect for getting a quick response from the market at a relatively low cost. But keep in mind that despite all the benefits cross-platform development comes with, this strategy still requires having strong technical expertise and practical experience.
As one more after-launch tip, make sure to stay tuned into social media trends. They are changing very frequently but keeping pace with them is the only way to stay competitive in the social media space. For example, live streaming and augmented reality are top social media trends for 2022, so keep them in mind when creating your Snapchat-like application.
|Feature||Time to create||Cost to Create ($50 per hour)|
|Sign up/sign in||100||5000|
Snapchat also leverages the set of machine learning and augmented reality tools to make the user experience more engaging. And as for the tech stack, you have to choose for your future Snapchat-like app, be guided by the specifics of your future solution. The choice Snapchat developers made for their web app is quite smart – Bootstrap allows for creating a great MVP at fast development speed and reasonable cost, JS is pretty powerful and flexible for creating web apps of almost any type, while Python is a top choice to strengthen the future solution with AI. Such a tech stack is also a winning choice for creating a personal website for job search and some other media projects.
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