Incognichat Case Study
Incognichat Case Study
Concept of anonymous chat app that is fun, flirty, and helpful
Mobile app that allows communicating with friends and random strangers without disclosing any info about you. In many cases, it does not even require registration.
We call it Incognichat
Anonymous chat is a mobile app that allows communicating with friends and random strangers without disclosing any info about you. In many cases, it does not even require registration. Those apps come from the web chats popular in the Web 1.0 age (for instance, mIRC).
During the research of social networks and dating apps markets, we found that many people use reinvented web chats as an alternative space for flirting and discussions
Those services have turned into mobile apps and added smartphone capabilities to them. Some companies even integrated the functionality of anonymous chats into their products.
After the research, we made a concept that has the advantages of chat apps and their alternatives and avoids their drawbacks. We call it Incognichat. It is an idea which can be turned into an actual product or a basis of it.
The idea is to make an app that works for both local and international chatting where registration is not mandatory (but still useful for some aspects). Based on our vast experience with social networks and dating apps, we outlined several important yet sometimes overlooked properties of the future app for its owners:
Male users prevail in the audience of anonymous chats, and they use them mostly for dating/flirting purposes. Females visit the services for “clean” chatting, and some of them use such apps as an international bride (matrimonial) tool.
We conducted market research that included
- Anonymous chat apps and similar products
- Their purpose and typical use cases
- The target audience categories
- The workflow of such chats
- The overall experience
- The monetization capabilities
The main components of the app were defined
- Full-fledged chat system
- Chat rooms and feed
- Media capabilities including video chats
- Location module
- Basic dating features
- Gamification features
- Advanced moderation system with strong anti-scam and anti-spam algorithms
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