Incognichat Case Study

Concept of anonymous chat app that is fun, flirty, and helpful

Industry: Dating

Country: USA

Team size: 4

Duration: 2020-2022

Mobile app that allows communicating with friends and random strangers without disclosing any info about you. In many cases, it does not even require registration.

We call it Incognichat

Challenges

Anonymous chat is a mobile app that allows communicating with friends and random strangers without disclosing any info about you. In many cases, it does not even require registration. Those apps come from the web chats popular in the Web 1.0 age (for instance, mIRC).

During the research of social networks and dating apps markets, we found that many people use reinvented web chats as an alternative space for flirting and discussions

Those services have turned into mobile apps and added smartphone capabilities to them. Some companies even integrated the functionality of anonymous chats into their products.

After the research, we made a concept that has the advantages of chat apps and their alternatives and avoids their drawbacks. We call it Incognichat. It is an idea which can be turned into an actual product or a basis of it.

Solutions

The idea is to make an app that works for both local and international chatting where registration is not mandatory (but still useful for some aspects). Based on our vast experience with social networks and dating apps, we outlined several important yet sometimes overlooked properties of the future app for its owners:

Male users prevail in the audience of anonymous chats, and they use them mostly for dating/flirting purposes. Females visit the services for “clean” chatting, and some of them use such apps as an international bride (matrimonial) tool.

We conducted market research that included

Anonymous chat apps and similar products
Their purpose and typical use cases
The target audience categories
The workflow of such chats
The overall experience
The monetization capabilities

The main components of the app were defined

Full-fledged chat system
Chat rooms and feed
Media capabilities including video chats
Location module
Basic dating features
Gamification features
Advanced moderation system with strong anti-scam and anti-spam algorithms

Results

Incognichat may suit those who want to create a chat, dating, social networks, fan community app, or their mix. Binerals’ team can turn the concept into a full-fledged application with brand identity and unique features designed for you. If you have a similar idea for your project, feel free to contact us!

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