Market & Audience Insights
Conducting a thorough analysis of market competitors and the specific needs of the 60+ target audience
Yoobelong Success Story
Yoobelong is an innovative German startup redefining how senior communities connect and interact around shared activities
Social Media
Industry
Germany
Country
5
Team size
2019-now
Duration
Living-as-a-Service Platform for Senior People
Yoobelong is transforming how seniors connect, interact, and thrive in their communities. By blending social networking, location-based services, and curated content, this innovative German startup is creating a digital ecosystem that fosters genuine connections and supports vibrant local living for the 60+ community.
Their vision is to create a unique platform that not only enables users to book activities and services but also fosters genuine social connections, helping users to find and connect with like-minded people, with curated content tailored specifically for the community.
Some of the key challenges included:
Building an MVP
that could serve as the foundation for their living-as-a-service platform
Seamless Multi-Feature User Flows
Integrating complex user flows, including booking services, educational materials, social interactions, and partner integrations
Accessible Design for Seniors
Designing for accessibility and ease of use to serve an audience predominantly aged 60+, who often have different digital needs
GDPR & Legal Compliance
Ensuring legal compliance with German and EU regulations, especially for data privacy (GDPR) and digital payment processes
Agile & Flexible Roadmap
Supporting a flexible roadmap, as the concept and priorities evolved based on ongoing pilot projects and market feedback
Scalable Launch Strategy
Enabling scalability, preparing for a seamless transition from a pilot launch to broader rollouts across different cities
MVP Development for community builder
The project
Project summary
A community builder has hired Binerals to develop an MVP of their service booking portal. The team has conducted a competitive analysis, defined the product's technical specifications, and tested the platform.
5.0
★★★★★
The review
"Overall, we're very satisfied with this collaboration."
Aug 12, 2025
Feedback summary
Binerals has delivered a functional MVP that has helped the client establish their first sales track record and engage in dialogues with investors. The team delivers quality work on time and within budget while accommodating ad hoc tasks along the way. Their dedication to the project stands out.
The reviewer
Managing Director, YOOBELONG GmbH
Jil GunsenheiterBinerals and Yoobelong entered into a close, collaborative partnership based on transparency, flexibility, and shared goals.
We specifically focused on:
Market & Audience Insights
Conducting a thorough analysis of market competitors and the specific needs of the 60+ target audience
Market & Audience Insights
Conducting a thorough analysis of market competitors and the specific needs of the 60+ target audience
We started with a Discovery Phase, conducting a series of workshops, business analysis, UI/UX design creation to translate their vision into clear technical specifications, wireframes, and a clickable prototype.
Smart Location-Based Filtering
Location Filters to differentiate offers per project/district
Community & User Interaction Tools
User Communication Features like activity ratings, community-building tools, and user blocking options
Empowered Partner Dashboards
Enhanced Partner Panels enabling partners to manage their offerings independently
Dynamic Collaboration and Management
Given the evolving nature of the project from the Yoobelong team (especially following strategic discussions with pilot site owners and investors), we introduced a flexible, sprint-based model:
Planning
Monthly planning sessions with all project participants
Tracking
Clear tracking via JIRA and shared documentation
Flexibility
Agile responses to priority shifts, such as focusing on location filters, social features, and legal adaptations
Key deliverables
Results
MVP successfully delivered
The platform was ready for pilot projects with a scalable, modular architecture
On-time launch preparation
Despite evolving specifications, key features were prioritized, enabling pilot launches as scheduled
User-centric enhancements
Early user and partner feedback during the pilot phase were immediately translated into actionable development items
Scalability
The platform is now positioned to expand into additional locations and grow its user base, transforming urban living communities
Team
Serhii Ulman
CEO & Co-founder
Dmytro Smotrytskyi
CTO & CFO
Kseniia Ulman
Chief Delivery Officer
Anastasiia Simagina
Business Development